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Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging...
To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is...
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Best Practices for Mobile-Friendly Email Design
When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across)....
View ArticleMeasuring your ROI in multichannel fundraising campaigns
In our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart. Today’s nonprofit fundraiser can choose from a...
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The power of storytelling is in all of us
Our team at Donordigital is buzzing about this wonderful video and discussion guide on storytelling published by Lean In, a global community committed to offering women the encouragement and support...
View ArticleWhat’s wrong with the nonprofit sector in America?
Assume you’re responsible for raising all the money for a nonprofit organization. (Maybe you are!) Then consider the following questions: Are you bringing in all the funds necessary not just to meet...
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Share Our Strength crowdsources School Breakfast Week
Last month, Donordigital worked with Share our Strength to raise national awareness about childhood hunger during School Breakfast Week (March 4-8). The No Kid Hungry Starts with Breakfast Campaign...
View ArticleConvio Tips & Tricks: Using session tags to personalize the constituent user...
At Donordigital we often help our clients create personalized user experiences for their constituents. What this means in the real world is that someone receiving an email or landing on a web page will...
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Mal Warwick’s How to Write Successful Fundraising Appeals, Third Edition...
There’s a completely revised Third Edition of Mal Warwick’s best-selling book How to Write Successful Fundraising Appeals coming soon from publisher Wiley. Every fundraiser who deals with individual...
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No Kid Hungry grows its monthly giving club with an integrated marketing...
During the month of April 2013, Share Our Strength’s No Kid Hungry campaign grew its monthly giving club, The Hunger Core, by over 300 new members. The Hunger Core now boasts more than 2,500 members...
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Be The Match tests improvements to its email messaging template
Test Version of the new email messaging appeal template for Be The Match. (Click to Enlarge) In an ongoing effort to optimize the engagement with our clients’ email appeals, we recently tested a new...
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National Organization for Women targets women’s rights offenders
Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level. In...
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No Kid Hungry connects kids to meals this Summer
21 million American kids are served meals at school during the regular school year—but when schoolʼs out, many do not know where their next meal is coming from. Donordigital client No Kid Hungry...
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Mobile Fundraising: The impact of mobile technology on peer-driven...
This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world. They examined the success of 83,866...
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Vote for our sessions at the 2014 Nonprofit Tech Conference
Donordigital is excited to have put forward ten session proposals for the 2014 Nonprofit Technology Conference taking place in Washington, DC, March 13-15. We invite your support for our proposed...
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BOOK: How to Write Successful Fundraising Appeals, Third Edition
How to Write Successful Fundraising Appeals, Third Edition By Mal Warwick, with Eric Overman Published by Jossey-Bass (2013) Includes Sample Letters, Real World Examples, Style Tips, New Chapters on...
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Soliciting monthly sustainer gifts during the holidays
Our research on behalf of our clients has shown us that the lifetime value of a monthly donor is higher than that of a single gift donor. Blackbaud’s 2013 Online Marketing Benchmarking Study for...
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No Kid Hungry Month dines out to fight hunger
This past September, Donordigital’s client Share Our Strength celebrated No Kid Hungry Month to raise awareness that 1 in 5 children in America face hunger. As part of this effort, No Kid Hungry...
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Children’s Hospital Oakland goes mobile-friendly
Donordigital has been thrilled to work with Children’s Hospital Oakland and the Children’s Hospital & Research Center Foundation during the past six months on a number of online projects, including...
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Typhoon Haiyan spurs humanitarian and fundraising response
The super typhoon that struck the Philippines on November 8th is believed to be the most powerful storm on record to make landfall, damaging more than 16 million homes and causing over 6,000 deaths....
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Year-End Fundraising in Review: Innovations with website donation pages
Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line. Below...
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